Gatlin Milam, the owner of Vette City Vintage prepares his booth at Market 270 with new clothes for sale on Friday, Jan. 23.

270 Chronicles: Vette City Vintage expands to the Greenwood Mall 

Story by Josee Gibson

Photos by Megan Geisler

Photo Illustrations by Olena Makhnovets

The 270 Chronicles tells stories within Bowling Green’s 270 area code, 270 words at a time, featuring niche events, organizations and people that make up our local community.

On Tuesday, Feb. 17, Vette City Vintage began selling their clothes in a vendor spot at Market 270, a Greenwood Mall store, Vette City Vintage owner, Gatlin Milam said. 

Milam, originally from Russellville, Kentucky, said he first started selling clothes at Consignment Corner in early 2018 and opened his main shop downtown in 2022. 

“If everything goes the way I would love for it to go, I could rent out a sizable amount of that store and let people shop Vette City at a bigger scale inside Greenwood Mall,” Milam said. 

Milam said the rent for an individual store at the mall is very high, but the foot traffic is a lot better there than most shopping areas in Bowling Green. He said Vette City Vintage currently has a 5-foot wall space and one rack of clothes in Market 270. 

“It seemed like there were always one or two customers in the store, which is great,” Milam said. 

He said that most of the stores at Market 270 sell things like boutique wear, cozy crewnecks, sweatsuits and tailgate wear. For now, he said, Vette City’s booth contains a lot of Y2K-type clothing, 2000s women’s wear, casual 90s t-shirts, a few dresses, some low-rise and mid-rise jeans and a few accessories. 

“I think I’m kind of a standout store within Market 270,” Milam said. 

Milam said that in the future, for his business, he would love to have a larger location, but he has no plans to move right now. He said he loves the spot he has downtown and, mostly, he is focused on expanding his space in Market 270. 

Vette City Vintage sells high-quality 90s and Y2K vintage wear at their new location at Market 270, in the Greenwood Mall on Friday, Jan. 23.
Vette City Vintage customer, Aubrey Colter, spends her afternoon checking out the newest pieces for sale on Friday, Jan. 23.
Gatlin Milam, owner of Vette City Vintage, works hard to keep the shop up to date with new styles.
Vete City Vintage is located in downtown Bowling Green and features quality vintage wear in 90s and Y2K style.
Timothy Baxter-Hawkins from Akron, Ohio, visits Vette City Vintage on Monday, Feb. 23, during his wedding week. As he travels, he stops by different vintage stores to gather mementos of his trip so that he can remember this special time forever.
Owner of Vette City Vintage, Gatlin Milam, prepares his booth with new clothes for sale at Market 270, located in the Greenwood Mall on Friday, Jan. 23.